About Cleartrip

Cleartrip is one of India's leading online travel platforms, backed by Flipkart, offering end-to-end travel solutions —

flights, hotels, holidays, and experiences — across web and app. With a growing content ecosystem, Cleartrip is

expanding its digital content capabilities to fuel organic growth and brand authority.

Role Summary

We are looking for an Assistant Manager – SEO Content Writer to lead content strategy and execution across

Cleartrip's digital platforms. You will own content across Web, App, On-Page SEO, Off-Page SEO, Blogs, and

Website Content — driving organic growth while managing a small team of writers.

Platforms & Content Scope

Web & App

Landing, destination & travel pages · In-app copy &

onboarding flows · App Store Optimisation (ASO)

On-Page SEO

Title tags, meta & headers · Keyword mapping &

interlinking · Content refresh & optimisation

Off-Page SEO

Guest posts & digital PR · Link-earning outreach

content · Press releases for backlink campaigns

Blogs

Travel guides & destination features · Long-form &

seasonal content · Listicles & comparison posts

Website Content

About, FAQs & Help Centre pages · Campaign &

promotional pages · Email newsletter copy

Other Formats

Video scripts & OTT synopses · Social captions &

UX microcopy · Infographic briefs & CTA copy

Key Responsibilities

• Own content across web, app, blog, on-page, and off-page channels for Cleartrip's travel verticals.

• Plan and execute SEO content strategy using keyword research tools (SEMrush, Ahrefs, Google Search

Console).

• Maintain a cross-platform content calendar aligned with travel seasons and marketing campaigns.

• Manage and mentor 2–4 junior writers; assign briefs, review drafts, and uphold editorial quality.

• Implement on-page SEO best practices (meta tags, interlinking, schema) and drive off-page content for

link-building.

• Optimise Cleartrip's app store listings (ASO) in collaboration with product and growth teams.

• Track performance via Google Analytics and Search Console; iterate based on rankings and engagement

data.

• Ensure consistent Cleartrip brand voice and editorial standards across all platforms.

Requirements

• 2–4 years of SEO content writing experience with a strong portfolio of ranked articles and pages.

• Hands-on experience across web, app/ASO, blogs, on-page SEO, and off-page/guest post content.

• Strong command of on-page SEO — keyword mapping, meta writing, interlinking, and content structuring.

• Domain experience in travel, hospitality, or OTT/media strongly preferred.

• Proficiency with SEMrush, Ahrefs, Google Analytics, Search Console, and a CMS (WordPress or similar).

• Excellent written English; experience managing or mentoring junior writers.

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.

• Good to have: ASO experience, video/OTT script writing, basic HTML, and technical SEO knowledge.