Digital marketing associate

Experience: 2–3 Years
Work Mode: On-site
Location: Chennai
Availability: 5-10 days

Company Description

Ysquare Technology is a strategic technology partner that collaborates with founders and businesses to co-create innovative digital products and platforms. The company blends design thinking with modern computing to design and architect solutions from initial concept through robust product architecture. Ysquare specializes in building off-the-shelf solutions that can be customized to meet specific business needs. Its approach focuses on adding timely, tangible value at every stage of the product journey, supporting clients from foundation to refinement and growth.

Role Description

The Digital Marketing Associate role at Ysquare Technology is a full-time, on-site position based in Chennai. This role involves planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to drive brand awareness and lead generation. The Digital Marketing Associate will manage social media accounts, create and schedule content, monitor engagement, and support community management. Responsibilities include tracking and analyzing web and campaign performance using analytics tools, preparing reports, and recommending improvements. The role also requires close collaboration with design, product, and sales teams to align marketing activities with business goals and ensure consistent messaging.

Key Responsibilities

• Create engaging and high-quality content for social media, websites, blogs, email campaigns, and other marketing materials.
• Manage and grow the company's social media presence across platforms such as LinkedIn, Instagram, Facebook, and X.
• Plan, schedule, and publish content using social media management tools.
• Develop and execute digital marketing campaigns to increase brand visibility and lead generation.
• Monitor campaign performance and prepare regular reports with insights and recommendations.
• Coordinate with internal teams to create marketing creatives and promotional materials.
• Stay updated with the latest digital marketing trends, tools, and best practices.
  
  
  

Required Skills

• 2–3 years of experience in Digital Marketing.
• Strong content writing and copywriting skills.
• Experience in managing business social media accounts.
• Good understanding of SEO, social media marketing, and email marketing.
• Familiarity with tools such as Google Analytics, Meta Business Suite, Canva, and scheduling platforms.
• Excellent communication, creativity, and analytical skills.
  
  

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certifications in Digital Marketing are an added advantage.