Company Description Naukri Pay, founded in 2021 and headquartered in Kolkata, West Bengal, is a human resources and talent-solutions company focused on connecting job seekers with employers across diverse industries. The organization provides customized HR services, including manpower planning, project-based recruitment, pre-screening, interviewing, training, and onboarding support. Its team is committed to improving productivity and reducing attrition while helping businesses enhance employee performance and drive growth. Leveraging a nationwide network and strong industry insights, Naukri Pay creates value for both clients and candidates through transparent guidance, skill development, and meaningful career opportunities. The company's adaptable solutions support organizations in meeting key performance indicators and long-term strategic goals.
Role Description The Fashion Brand Manager at Naukripay group is a full-time, on-site role based in Pune City. This role is responsible for developing and managing brand strategy for fashion clients, including positioning, messaging, and visual identity across all customer touchpoints. Day-to-day tasks include coordinating marketing campaigns, overseeing content and collateral creation, collaborating with design and production teams, and ensuring consistent brand representation in retail and digital channels. The Fashion Brand Manager will analyze market trends, competitor activity, and consumer behavior to inform brand decisions, while monitoring performance metrics and preparing reports for internal stakeholders. The role also includes managing relationships with external partners, such as agencies, vendors, and influencers, and supporting events, launches, and promotional activities that elevate the brand's presence.
Qualifications

• Brand management and marketing skills, including experience in fashion or lifestyle sectors and familiarity with integrated campaigns.
• Strong strategic and analytical abilities to interpret market research, consumer insights, and performance data for brand decision-making.
• Proficiency in digital and social media marketing, with an understanding of online brand building, influencer collaborations, and content planning.
• Excellent communication, collaboration, and stakeholder management skills for working with cross-functional teams and external partners.
• Creative mindset with a strong sense of aesthetics, trend awareness, and ability to translate brand vision into compelling consumer experiences.
• Proven organizational and project-management skills, including the ability to handle multiple initiatives and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Fashion Management, Business, Communications, or a related field; advanced education or certifications in fashion or brand management are an advantage.
• Prior experience in brand management, merchandising, or fashion marketing is highly beneficial; experience working with HR or talent solutions partners is a plus.