We are looking for an experienced PPC Team Lead who can manage and scale performance-driven advertising campaigns across multiple platforms and must have solid experience managing B2B campaigns, particularly in the software development, digital marketing, healthcare, and education industries. The ideal candidate should have strong analytical skills, leadership qualities, and hands-on expertise in the following:

Core Expertise Required

• Google Ads: Search, Display, Shopping, Performance Max, Remarketing
• Meta Ads (Facebook & Instagram): Conversion, Lead Generation, Retargeting, Catalog Ads
• LinkedIn Ads: Lead Gen Forms, Sponsored Content, Audience Targeting for B2B
• Amazon Ads: Sponsored Products, Sponsored Brands, Sponsored Display, ACoS optimization

Responsibilities

• Lead, mentor, and guide the PPC team across all ad platforms
• Develop full-funnel paid advertising strategies aligned with business goals
• Manage budgets, pacing, campaign structure, and ongoing optimizations
• Analyze performance data and prepare insightful reports
• Conduct keyword research, audience research, and competitor analysis
• Ensure accurate tracking setup (GA4, GTM, pixels, events, conversions)
• Collaborate with the design and content teams for creatives and ad copies
• Stay updated with platform changes, best practices, and industry trends

Key Skills & Qualifications

• 3–5+ years of hands-on experience in PPC advertising
• Proven track record of managing high-budget and performance-driven campaigns
• Strong understanding of conversion tracking and analytics
• Excellent communication, leadership, and problem-solving skills
• Ability to work with cross-functional teams and meet deadlines.